Frame the big picture of your brand on the internet With Quality
“A Vixen who was taking her babies out for an airing one balmy morning, came across a Lioness, with her cub in arms. “Why such airs, haughty dame, over one solitary cub?” sneered the Vixen. “Look at my healthy and numerous litter here, and imagine, if you are able, how a proud mother should feel.” The Lioness gave her a squelching look, and lifting up her nose, walked away, saying calmly, “Yes, just look at that beautiful collection. What are they? Foxes! I’ve only one, but remember, that one is a Lion.”
-Aesop
Many businesses could learn the lesson of the lioness.
A Distinct Brand
BRAND —– the big picture, what consumers think of when they hear or see anything that has to do with your business. The quality of a business is often estimated through several different aspects. The products and services are necessary but without a well-planned and strategic brand philosophy your business will never reach it’s highest capacity. We are here to assist you in your brand development endeavor.
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Distinction is For You
“A business based on brand is, very simply, a business primed for success.”
– David F. D’Alessandro
The crowded marketplaces of the 21st century have become the detriment of many small businesses and organizations. The staggeringly intimidating and often quoted statistic of the 80% of businesses who fail each year seems unavoidable for most small businesses. Alina Wheeler best describes today’s marketplace scenario in her book Designing Brand Identity:
“Why have brands become so important? Bottom line: good brands build companies. Ineffective brands undermine success. As products and services become indistinguishable, as competition creates infinite choices, as companies merge into faceless monoliths, differentiation is imperative.”
–Alina Wheeler, Designing Brand Identity
The simple imperative of this plight is that your brand be consistent, clear, creative and potent. You must know who you are and manifest that personality consistently to all you come into contact with. Our purpose is to come hand in hand with you and work for your company’s success by assisting you creatively in the process of your brand’s development.
Is Your Identity on Point?
“A strong brand commands a premium.”
–David A. Aaker & Erich Joachimsthaler, Brand Leadership
Many would-be successful companies are daily disregarded because of slipshod brand representation or should we say brand misrepresentation. Success isn’t ensured because the products or services your company offers are phenomenal. Proliferation of brand names and market saturation has made it almost certain that consumers will find it hard to locate and give your business serious consideration without a distinct, professionally presented brand identity. Unfortunate as it is, most consumers DO judge books by their covers; Philoveracity Design’s mission is to ensure that those in your target market deem your book (business) as one worth reading.