You could have a WordPress site that looks great with good SEO. There could also be a lot of traffic on your site. Yet, there could be no sales or customer activity. This is because your WordPress site is not user-friendly. You might have to do a few tweaks to make it easy to use for your customers. Here are five of them to get started with.
Modify the Design
Most website owners associate design with just ‘looks’. But that is not what design is all about. Design is how your website works. If your navigation panels or search bars are placed in positions that are difficult for the user to find, it is bad. Make use of heatmapping systems to see which areas of your website are visited by users. Modify the design accordingly.
Make Payments Easy
Customers might also get annoyed if they are not able to pay easily. Use trusted payment partners like PayPal. If you are using something else, make sure that the payment process is simple for the user.
Speed Up your Site
A slow site is the most annoying thing for customers. You do not want to test their patience in this regard. Try to remove unnecessary clutter and increase the speed of your site. Maintenance of your website is very important.
If you run a business in a location where many languages are spoken, a multi-language site is needed. Most people might not understand English, and that’s the reason why they move off your site. Hence, multiple languages must be set up.
Make your Site Responsive
A responsive design isn’t an option anymore. It is a necessity. Make sure that your website is responsive to any screen on any device.
These are the 5 ways to make your WordPress site more user-friendly. If you want to get a user-friendly design, try our DREAM package. For maintenance and enhancement of your site, check out WP Nucleus.