While you might be running a website that attracts great traffic, there is a chance for reduced sales. This signifies that your conversion rates are actually low. Sometimes, you might just have to optimise your conversion rates for better business. The best way to increase your conversion rates is to follow a few simple tactics.
-
Follow E-commerce Giants
E-commerce giants like Amazon are experts in conversion. They use simple tactics to keep the user from backing out. You might see that Amazon shows you the items you have browsed earlier. This tempts you to buy them. They also offer daily deals, discounts and prime subscriptions. These are some of the tactics you could implement for optimizing conversion.
-
Personalization
Users love it when they have special attention from you. The best way to get that is to address the user by his/her name. Most e-commerce giants follow this tactic as well. You will see your name on the top of the screen welcoming you. For example, if your name is Tom, you can see a welcome sign saying “Hello Tom”. This applies to emails as well.
-
Virtual Receptionist
A virtual receptionist is a tool that answers to your customers. It is one of the latest developments in this field. A virtual receptionist works 24×7 and answers queries to your customers. It also alerts your employees about critical things. The best thing about a virtual receptionist is that it helps you save your leads even after business hours. A virtual receptionist is cheaper than hiring a full-time receptionist and it is also more efficient.
These are the best tactics to optimize your conversion rates. Give them a try and let us know how well they work for you. If you want to get a website that will help you in conversion, have a look at the awesome packages we offer for our clients.
Leave a Reply