In the modern world, it wouldn’t be wrong to say that running a business is like waging a war. Though it is more of a cold war here, you could use some of these techniques to improve your business. Here are 5 strategies used in warfare that are useful for every business.
Attack Weakness Strategy
Some kings and emperors began attacking smaller parts of enemy locations to occupy them. This gave them more advantage since the enemy was not prepared to defend. It was more unconventional and they eventually won. A similar strategy was followed by Walmart when it entered the market in the 1960s. The retail chain was established in small towns and villages, unlike other giants.
Attack Strength Strategy
Emperors also used to attack a strong enemy location. If you attack another business with a strong idea, you could get ahead of them easily. A similar strategy was followed by Toyota. When it wanted to enter the luxury car market, it did so with a new brand called ‘Lexus’.
The Choke Point
The choke point is referred to as a weak point for the enemy in war. Likewise, if you locate the weak point of your competitors, you can easily succeed. This is evident in acquisitions. For example, Google bought Android and Microsoft bought Skype.
Creating New Ideas and Changes
When Fidel Castro led Cuba for independence, he brought about a lot of new ideas. He encouraged the masses to fight for themselves. Ultimately, it worked. Hence, it is essential to create new ideas to save your business from going down.
Think ahead of your competitors. This is a technique used in wars to easily bring down the enemy. Similarly, if you think ahead of your competitors, you can easily win.
These are the 5 strategies used in warfare that are useful for every business. Why not give them a try? If you want to make the best use of the internet to promote your business, send in a mail or contact us.