Setting up an e-commerce business might be easy. But once you have a website up and running, your greatest challenge is driving traffic to it. E-commerce sites and brick and mortar stores are quite the same. There are no sales if there are no customers. Hence, you will need to have a few SEO strategies in place to attract potential buyers. Here are a few of them to get started with.
Increase the Speed of Your Website
One of the parameters for SEO ranking is speed. Create a fast website and maintain a good speed. This will show your products at the top in search engines. Hence, you will attract a lot of visitors to your site.
Make Your Site Mobile-Friendly
When your website is mobile-friendly, it will attract more traffic. Google also checks for mobile compatibility for SEO ranking. Amazon has 70% of its traffic from mobile devices. This is enough proof that mobile-friendly websites are not an option anymore. Instead, they are the norm.
Use Keywords Wisely
Keywords are the pillars of SEO. Try long-tailed keywords and use common ones rather than just using the product’s name. Common keywords fetch more result than specific ones.
Increase the Security of Your Site
Security indirectly plays a good role in SEO. If your site is not secure, Google will not allow visitors. It will display a message that your site is a potential threat. Hence, make sure that you keep your website safe and secure.
Analyze and Generate Reports
You can update or modify your SEO strategies only when you analyze and generate reports. Google Analytics helps you track your vital stats like demographics, gender, keywords, etc. This information can be used to optimize your SEO for better results.
These are the best SEO strategies for e-commerce websites to get started with. We offer special maintenance and security services for WordPress users. To know more, have a look at WP Nucleus.