If you had been following our blog, you might have come across ‘Part 1’ of this series. We had explained the basic difference between strategy and tactics on that post. In this post, we will look at the interdependence between … Read More
When it comes to marketing, psychology acts as a major influencer. Some experts term psychological marketing tactics as “shameless” marketing. However, you need not be offended because practically, every entrepreneur is shameless. In most cases, psychological marketing tactics work well, … Read More
Marketing is sometimes referred to as the ‘right hand’ of a business. In our previous post for the ‘Tactical Thursday’ column, we discussed the importance of brand visibility along with a few tactics. Marketing tactics also lend a helping hand … Read More